It is best to always use ethical search engine optimisation. Doing so will allow your website to rank better and have provide better search results than a company which uses ‘shady’ techniques.
You see, there are two main methods of SEO design, the Black Hat methods, and the White Hat standards, or ethical search engine optimisation. The names themselves indicate that one set of tactics is preferable to the other. At Cheeky Green Monkey, we only use ethical search engine optimisation.
An SEO design that uses ethical search engine Optimisation will not clutter your site with visitors who don’t want to be there, or get banned from a major search engine for SPAM violations.
With ethical search engine Optimisation, your site is defined around proven SEO design methods, which means it gets indexed more often, and ranks higher. By carefully analyzing the keywords for a site, you can be assured of showing up in the results when someone is looking for what your site has to offer. By providing a solid ethical search engine Optimisation, we provide the foundation of a strong web presence.
When using black hat optimising techniques, a website risks becoming unfavorable to search engines, and for major ones such as Google and Bing, this can be a travesty to the site. One of the major reasons search engine algorithms are constantly changing is to improve the quality of websites through ethical search engine Optimisation. An SEO design must meet what the spiders consider specific requirements, which improves the site ratings. Through professional SEO, a wide network of respectable links can be attained, driving traffic and bolstering ratings.
If you are interested in discussing the options available to your company in optmizing your website, please contact us today and we will be pleased to offer our recommendations for generating increased online sales through an ethical search engine optimisation campaign.
Cheeky Green Monkey
Ethical Search Engine Optimisation