It is vital to implement the correct SEO techniques if you are to have a successful website. Too many people believe just having a website is the answer to their prayers when it comes to generating online business. Without effective search engine optmization, your site is sure to be buried deep in the results pages where no-one can find you and will be, in effect, nothing more than a glorified business card.
The search engines such as Google, MSN and Yahoo work on complicated formulae (knows as algorithms) which rank sites for the keyphrase you input into the search bar. Employing the correct SEO techniques ensures your site has a better chance of being found by these engines and getting ranked above your competitors. That’s why so many companies nowadays look for SEO experts to fine tune their sites. Selling products and services online is now a huge business that has appeal to all companies across a wide range of markets. In simple terms, specialist optmization is imperative to your online sales and profit.
Several Factors Contribute To The Overall SEO Process
- Keyphrase and Meta tag analysis
- On page optimization
- Off page optimization
- Link Building (One Way, Reciprocal, Social, Article, Directory submissions)
Keyphrase analysis involves looking at the main phrases you consider accurately reflects the terms people would use to find your company’s products and services. It is surprising to note that nearly 90% of websites need some form of modification to the title, description, Meta tags or keyphrases used on the site. SEO experts look at this area first as this is considered to be the basis of building a successful SEO strategy.
On page optimization is simply an extension of the keyphrases and tag analysis. Knowing what the engines like to see on a page and where is where our experience comes in. Keyphrases density, page structure, what goes where, are closely guarded secrets of SEO experts as they are fundamental to the clarity and effectiveness of the page in the eyes of the search engines.
Off page optimization looks at the things that happen outside of your site yet has a direct bearing on its effectiveness, such a form of off page optimization is Link building, which is without doubt, the most common talked about SEO technique today. Google sees incoming links to your site as a vote of approval, a pat on the back, an ‘OK’ if you were, so its importance in SEO work cannot be underestimated.
Link building, in SEO terms, comprises one way link building, reciprocal, social networking, directory and article submission work. There are other avenues of building links such as press releases, blogs and forums but the former set tend to be the most valuable to a sites success.
You Need SEO Professionals
Experts such as ourselves at Cheeky Green Monkey have gained valuable experience over the years in assessing and analyzing various link building methods to see which form has the biggest impact on websites popularity and visibility, two factors that contribute towards a sites Page Rank, another very important Google measuring method when it comes to a websites effectiveness and visibility.
If you want your site to generate profit in today’s highly competitive internet marketing field, then implementing the right SEO techniques is of paramount importance. You have to get the right keyphrases ranked above your competitors if you are to succeed and that will, due to the nature of SEO work, take time but the rewards far outweigh the initial investment and will prove to be a valuable factor in increasing your websites long term organic growth and online profitability.
We offer excellent web design services that includes a search optimization package included in the start up project.
If you are looking to drive instant traffic to your site to compliment this optimization work, then we would recommend a pay per click campaign which is a powerful tool within search engine marketing.
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And don’t forget to check out our great tutorials section packed with some great advice on tips to help you get started.
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