Search Engine Marketing or Internet Marketing as it is more commonly known as, comprises of two elements, SEO and PPC advertising, which are used by optimization specialists such as ourselves to drive traffic to your website and increase its online visibility.
By increasing visibility, your keyphrases move up through the search engine ranking pages, page rank increases and more people visit your site.
The Importance Of Search Engine Marketing
A website is considered successful if it can attract traffic i.e. people actually clicking on and browsing your web pages but the question is how do they find you?
Well that’s the $64,000 question as they say. You have two choices.
Be found organically through SEO techniques. Your site actually appearing in the search engine results pages (SERP’s) when they type in their search term “Through Pay Per Click Advertising”.
Search Engine Optimization (SEO) is a process that involves the application of various techniques to increase the organic or natural search results in search engine results.
These techniques include:
- Keyphrase Analysis
- Meta Tag Analysis
- On Page content
- Link Building
Unfortunately, to get noticed by the search engines takes time and hard work in optimizing your site and sometimes web owners don’t want to wait or can’t wait. That’s where the PPC side of search engine marketing comes in.
Pay Per Click or PPC advertising involves paying to advertise your site on Google. It is a straight forward payment that allows your website to be placed under a sponsored listing on the search engines results pages. When someone clicks through to your website from such a listing, then you pay Google.
The benefit of a PPC campaign is that it has the effect of driving instant traffic to your site. On the downside, the campaign has to be managed by a Google Adwords professional so that costs do not exceed the benefit it brings to your web site in terms of sales.
By embarking on a Pay Per Click (PPC) campaign, targeted traffic is driven to your site instantly, but at a cost. Whilst organic growth is by far the most cost effective in the long term, PPC gives the site that initial shot in the arm to get traffic coming in and hopefully the organic side will start to kick in sometime afterwards.
Although search engine optimization and PPC advertising are two separate techniques, when used in conjunction with one another, they can be an effective weapon within your search engine marketing strategy.
Other Services Offered By CGM
We offer excellent web design services that includes a search optimization package included in the start up project.
If you are looking to drive instant traffic to your site to compliment this optimization work, then we would recommend a pay per click campaign which is a powerful tool within search engine marketing.
Look at our downloads section for some free Joomla, wordpress templates and icons and if you are working with Joomla, then we offer some excellent tutorials to aid your web set up.
And don’t forget to check out our great tutorials section packed with some great advice on tips to help you get started.
Just use our contact form if you are interested in finding out more about the great services we offer.