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We are a small group of experienced professionals in the field of Internet Marketing and our philosophy is simple.
An optimised website brings traffic, traffic means sales, sales means profit.
Please see our Search Engine Optimisation References Here
How do we achieve this?
Well, Internet marketing is based on two concepts, SEO and Backlinking
When we talk about SEO work on your website we are basically concerned with 4 areas,
Rule 1, make your website 'search engine friendly'.
Does your website function properly? When search engines come and visit, they like to be able to index pages and navigate your pages without problems. if there are too many broken internal links or poor structure, they don't visit!
Rule 2, make the website 'client friendly'.
Can the clients or people browsing your site find their way around easily? It's amazing how many websites are too complicated and busy making it difficult for the person browsing to get to the right pages.
Rule 3, do thorough keyword analysis.
Keywords or Keyphrases....are you using the right phrases that people use to find your site? Are the keywords optimised? You will be amazed to know that over 90% of websites do not have the keyphrases correct for their particular business. Many think they have but keyphrase analysis and optimisation is probably the cornerstone of any succesful website. We concentrate our research on 'long tail keyphrases' that bring qualified traffic to your website, it's no point bringing people to your site that are looking for something else, it's far better to concentrate your efforts on attracting clients who want to buy your goods and services. That's what we target and when implemented, your results are almost immediate.
Rule 4, build original content throughout your website.
Content.....the search engines, especially Google, loves original, unique content that is of value. Not copied, not out of date but good old fashioned original content that includes targeted keyphrases, this is known as on page optimisation.
OK, now we move onto linkbuilding which is probably the most talked about topic on the net today as it directly relates to 'Page Rank'
Page Rank or PR was a Google invention so it makes sense that in order to gain PR, one should follow the guidelines laid down by them. Sounds simple, but there are many SEO companies who offer solutions that do more harm than good.
Linkbuilding is a slow methodical process, there is no 'quick fix' and Google knows that, that's why it is hard to achieve but once you have gained PR, the the effort has been worthwhile.
Backlinking strategy comprises;
One way or reciprocal linking.
The best form of links are one way links that use relevant 'anchor text' and are placed on pages with page rank.
Article Submission.
Again, you may distribute articles to article directories but they must be unique articles to gain a valuable backlink.
General Directories/Social Websites.
Not as important as one way or Article submission links having lost their imporatance with Google in recent years due to the software that many SEO companies use to make submissions. Can have a negative effect on your website standing if done automatically.
What next?
As a webmaster or website owner you have to decide as to what you want from your site. Think of it as a car. Is it a saloon that has thousands of equals or are you a high perfromace vehicle that stands out from the crowd and that people want to see?
It is a fact that 99% of websites are average. You are somehwere on page 5 or 10 or even 100 of Google yet you desperately want to get more traffic and more sales but the fact is you have nothing more than a glorified business card. People only find your site because you actually tell them, they dont find it on their own and there lies the big $64,000 question. What do I need to do to make it generate more income.
The most popular option is to do what most do, that is do one off projects like linkbuilding or site optimisation which is fine in itself and will bring a certain amount of success. We are happy to carry out whatever work is needed and will offer a competitive solution to your problem.
The only real answer is ongoing work to fine tune your engine and keep it at the front of the race, by monitoring what your competitors are doing, what Google is up to and, making changes accordingly. Only continual maintenence will ensure you put your site at the top of the rankings and gain valuable PR. Unfortuantely there is no substitute. More work is needed at the start but less on an ongoing basis, that is the only secret of success with Google..it's a marathon not a sprint.
What options are there?
It is understandable that all companies embark on one off campaigns, it's natural. You have worked hard for your money and you don't want to through it away on some unknown company sitting in an office a thousand miles away. Well, we are quite happy to undertake small projects to show you the real benefit of professional optimisation of your site, no problem. Also pay by results, we are happy to provide full reports and details so that you know the work has been done to your satisfaction.
Once you are happy with the results, it becomes more cost effective in the long run to embark on an ongoing monthly contract where we add links regularly, write and submit unique articles and contribute to social forums whilst all the time building valuable authority for your site, something that Google loves.
But, as we said before, we are happy to prove our worth and show you what professional SEO work and backlinking techniques can help in your sites overall success.
Without doubt, using your website as a sales tool is, and probably will be, the most effective way for companies to generate additional revenue for many, many more years to come. See our Search Engine Optimisation References Here You can see some examples of our reports by clicking the links below. Our full reports are much more detailed, this is just a small selection of the type of information we provide you with.
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